On Saturday, MTN Uganda, and Sanyuka TV signed a partnership
the deal that will see the former become the official broadcast partner of the Uganda premier league. The partnership comes at a time when the league is gaining popularity among Ugandans and stadia are being filled to watch the live games, with others also following it closely on their television sets and their smart phones.
Speaking at the official launch activation at the Startimes
stadium in Lugogo, MTN Uganda Chief Marketing Officer, Sen
Somdev aid that the main reason MTN entered this partnership is
because the company is interested in bringing back the nostalgic
love that Ugandans used to have for local football masterpiece.
“Back in the day, Ugandans were very enthusiastic about their local football. You can see some of that love when the national team is playing. But over the years, other leagues have managed to captures that space in the hearts of local football fans and that’s the narrative we want to change,” Sen Somdev said. The
CMO added that this sponsorship will bring the excitement from live Uganda premiership matches to the homes of millions of football fans in Uganda. “We believe that working together, we shall be able to bring back the love for the local league and eventually draw more Ugandans to the local stadia to watch these games,” he concluded. There was also a friendly football match held with a lot of fanfare involving players from MTN, Next media, local football stars, and musicians like Maro and OS
among other entertainers. The game ended 0-0 with both sides sharing the spoils. MTN
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